Appearing different from a large crowd of other promotional emails in your prospect’s inbox is not a simple thing to do. There are tricks you can use such as using funny characters in your subject line, using subject lines that shock or using the latest catch phrase and so on.
But how do you go about it to get recipients to become devoted readers of your emails?
Method one: Tell stories. There is this one marketer whose emails get gold marked by Gmail. He appears at least once a day, and I always read his emails, and that’s how Gmail knows to gold mark him.
The sole reason I read this marketer’s emails is that he always makes my day with his stories. This marketer is interesting enough to get me to take a minute out of my busy schedule. As a reward for him making my day, I make sure to buy his products.
As a marketer, your day becomes exciting too because you are looking forward to telling your next story. Instead of doing more selling all day, you are now entertaining people. With a bit of creativity and personal touch, you will have a lot of fun doing it.
Suddenly you now get up excited as you think about the next story you will tell. Your daily routine becomes an adventure as you come up with the next possible story you can share with your list.
Method two: Become a coach. Think of your recipients as your students. Pick a subject you are passionate about and stick to it. Next, build your list with people interested in your particular topic and only them, then teach them all you can about the subject. Give them a lot of details, be their coach first and they will hang on to all you have to say.
This method will work well if you love that topic. Every website you visit will be an adventure to get more information and learn all you can. Selling will become easy as you will only be sharing knowledge with your students.
The Bonus Method: Hide clues in your emails that lead to prizes. Imagine sending emails with clues that hold the keys to winning a valuable prize! The people who collect all the clues will get their prize online. This method will get your emails opened and read. All you have to do is ensure the niche is right one. If you are doing this in a gaming niche, it is a great technique.
This not so crazy method is a massive money maker. In the right hands, it’s a very potent tool.